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OURA's leadership team doesn't just build for endurance athletes — they are endurance athletes. And so are 207,000 people in our portfolio who look exactly like your members.
Your team is already on our start line
OURA's mission is simple: everyone deserves to feel their best. You've built a platform that helps millions of members understand their body's signals — sleep, recovery, readiness, stress — not just during workouts, but every hour of every day.
With "Give Us The Finger," you made something rare in health tech: a brand moment. Bold, irreverent, impossible to ignore. But brand moments need brand experiences to sustain them. That's what 13 events, 207,000 participants and 800,000 subscribers give you — a year-round stage where the ring isn't just seen, it's lived in.
Your team doesn't just build for endurance athletes — they are endurance athletes. And that instinct is right. The person who signs up for a half marathon in Napa Valley is the same person who checks their Readiness Score before lacing up. They're not biohackers. They're not elite athletes. They're the mainstream wellness consumer you've been building toward — and 207,000 of them are in our portfolio this year.
Participants
across the Motiv portfolio in 2026
Database
subscribed contacts in North America
Events
premium endurance events across North America
Spectators
on-course brand impressions on race day
Audience Intelligence
Your campaign drew a line: the finger, not the wrist. Motiv's audience is already on your side of it. These aren't people who want another notification on their wrist — they want insights that help them feel their best, from a product they forget they're wearing. Here's what our participant data shows.
Gender split — built for this audience
53.5% of our participants are women.
OURA made women's health a strategic bet — the slimmer Ring 5, cycle tracking, pregnancy and menopause research. This is not a feature add. More than half of Motiv's participants are women: your fastest-growing segment is already our largest one.
Age distribution — the sweet spot
18–24
Emerging wellness adopters
25–34
Peak OURA member demographic
35–44
Highest-spending wellness segment
45–54
Premium health-tech adopters
55–64
Recovery-focused, high disposable income
65+
Health monitoring priority segment
77.7% are aged 25 to 54.
OURA's core member demographic — the mainstream wellness consumer you're building toward, not the VO2-max obsessive. Nearly 4 in 5 runners at every Motiv event sit in your bullseye.
Average order value
Median order value
Top 10% order value
OURA members don't buy a ring — they invest in understanding themselves. Motiv participants think the same way. They spend $118 per transaction on race entries and add-ons because they value experiences that make them feel their best. A $349 ring isn't an impulse buy for this audience — it's a natural next step.
The Starting Line
Napa to Sonoma is not just a race. It is a curated lifestyle experience — celebrated by Forbes, Condé Nast Traveler and Runner's World — that attracts exactly the person who becomes an OURA member: health-conscious professionals who vacation in wine country, affluent runners who pair performance with premium experiences, and the women (53.5% of the field) who invest in wellness technology.
"Give Us The Finger" was a brand moment. Napa to Sonoma is the brand experience that sustains it — a 72-hour, lived-in demonstration of everything the ring measures, not a 2-hour logo placement.
What presenting partner gets
| Title branding | "OURA presents Napa to Sonoma" |
| Expo presence | Premium booth — demo Ring 5, capture leads, sign up new members |
| Course branding | Mile markers, start/finish arch, aid stations |
| Digital integration | Logo across email, website and social |
| Content rights | Race-day photo and video with OURA branding |
| VIP access | Hospitality for the OURA team and guests |
| Data storytelling | Post-race content using real OURA data |
The alignment
Leadership that lines up at the start — not just the boardroom.
With OURA leadership already registered for Napa to Sonoma 2026, the presenting partnership isn't just branding — it's a genuine alignment of product and community. Members check their sleep the night before, Readiness on race morning, recovery for days after. The content writes itself: real runners, real OURA insights, real results.
Portfolio Reach
13 events. 11 markets. 2 countries. A 10-month activation calendar across North America's most desirable wellness destinations.
| Event | Location | Month | Participants | Spectators |
|---|---|---|---|---|
| Surf City Marathon | Huntington Beach, CA | Feb | 22,000 | 23,000 |
| Portland Shamrock Run | Portland, OR | Mar | 19,000 | 22,000 |
| Love Run Philadelphia Half | Philadelphia, PA | Mar | 16,000 | 15,000 |
| Vancouver Sun Run | Vancouver, BC, Canada | Apr | 53,000 | 63,000 |
| Bay to Breakers | San Francisco, CA | May | 30,000 | 20,000 |
| Santa Barbara Wine Country Half | Santa Barbara, CA | May | 3,000 | 5,000 |
| Napa Sonoma Wine Country HalfPresenting | Napa Valley, CA | Jul | 5,000 | 8,000 |
| Surf City 10 | Huntington Beach, CA | Sep | 8,000 | 9,000 |
| Long Beach MarathonWearable | Long Beach, CA | Oct | 28,000 | 33,000 |
| Santa Cruz Half Marathon | Santa Cruz, CA | Oct | 4,000 | 6,000 |
| Golden Gate Half & 5K | San Francisco, CA | Nov | 8,000 | 11,000 |
| Malibu Half | Malibu, CA | Nov | 4,000 | 4,000 |
| Savannah Half & 5K | Savannah, GA | Nov | 7,000 | 6,000 |
| Total | Feb – Nov | 207,000 | 225,000 |
From February to November, Motiv events create a year-round activation calendar. 207,000 participants. 225,000 spectators. 432,000 people experiencing your brand on race day. OURA does not buy a single moment — it buys 10 months of continuous brand presence across North America's most desirable wellness markets. "Give Us The Finger" was a campaign. This is the infrastructure to make it a movement.
The Partnership Roadmap
Napa is the on-ramp, not the whole road. Year one proves the model on two events. Years two and three scale it across the portfolio.
Year 1 — 2026
The On-Ramp
$0
Purpose: prove the model. Validate the fit. Build the internal case for portfolio scale.
Year 2 — 2027
Full Portfolio
$0
Year 3 — 2028
Category Ownership
$0
The 3-year picture
| 2026 | 2027 | 2028 | 3-Year Total | |
|---|---|---|---|---|
| Investment | $90,000 | $350,000 | $350,000 | $790,000 |
| Events | 2 | 13 | 13+ | 28+ |
| Participant reach | 33,000 | 207,000 | 207,000+ | 447,000+ |
| Spectator reach | 41,000 | 225,000 | 225,000+ | 491,000+ |
| Total race-day audience | 74,000 | 432,000 | 432,000+ | 938,000+ |
| Database reach | 800,000 | 800,000 | 800,000+ | 800,000+ |
| Cost per participant | $2.73 | $1.69 | $1.69 | $1.77 |
Total 3-year investment: $790,000. Total participant reach: 447,000+, with a total race-day audience of 938,000+ including spectators. Cost per participant touchpoint: under $1.77; cost per total race-day impression under $0.85.
The Business Case
Conservative modelling on the OURA Ring 5 RRP of $349 plus $5.99/month membership. Every scenario models participant conversions only — 491,000+ spectator impressions over 3 years are pure brand upside, not factored into the math.
Direct participant conversion — the number that stands on its own
Year 1 (2026) · 33,000 participants + 41,000 spectators · $90K invested
| Scenario | Rate | Rings | Revenue | ROI |
|---|---|---|---|---|
| Conservative | 0.5% | 165 | $58,000 | 0.6x |
| Moderate | 1% | 330 | $115,000 | 1.3x |
| Strong | 2% | 660 | $230,000 | 2.6x |
| Aggressive | 3% | 990 | $345,000 | 3.8x |
Year 2 (2027) · 207,000 participants + 225,000 spectators · $350K invested
| Scenario | Rate | Rings | Revenue | ROI |
|---|---|---|---|---|
| Conservative | 0.5% | 1,035 | $361,000 | 1.0x |
| Moderate | 1% | 2,070 | $722,000 | 2.1x |
| Strong | 2% | 4,140 | $1,445,000 | 4.1x |
| Aggressive | 3% | 6,210 | $2,167,000 | 6.2x |
At just 1% participant conversion — 330 new members across 33,000 runners — OURA recoups 1.3x its Year 1 investment in direct ring sales alone. Before a single database email is sent, and before 41,000 spectators see the brand on course. At full portfolio scale, 0.5% conversion breaks even and 1% doubles the money. This is the case that does not depend on a single soft assumption.
Additional upside — not counted in the core case above
Database (800K)
At 0.25% conversion: 2,000 rings, $698,000. At 0.50%: 4,000 rings, $1,396,000. A cold-list assumption — treat as upside, not the base case.
Membership LTV
Every ring drives $72/year in recurring membership. A 3-year member is worth $565.
Blended 3-year model
Participants + database + membership at moderate rates: up to $4M total revenue against $790K invested.
5.0x
$790K invested · up to $4M in potential OURA revenue
And this excludes 491,000+ spectator brand impressions over 3 years, organic social amplification, earned media, word of mouth from 447,000+ participants, the content library, the brand halo, and the lifetime value of a 3-year member ($565).
Cost per acquisition — blended moderate scenario
| Meta / Instagram (DTC wearable avg) | $75 – $150 |
| Google Search | $50 – $100 |
| Influencer partnerships | $80 – $200 |
| Motiv — 1% participants + 0.25% database | $75 |
| Motiv — 2% participants + 0.50% database | $38 |
At the moderate blended scenario, OURA acquires new members at $75 each — roughly half the cost of Meta ads, with the added benefit of an authentic, in-person brand experience no digital ad can replicate. At the strong scenario it drops to $38 — and unlike a digital ad, every one of these members has physically experienced the brand, alongside 491,000+ spectators who saw it on course.
Beyond the Numbers
Content library
3 years of authentic race-day content featuring real OURA insights from real athletes. No production budget required.
Earned media
Forbes, Condé Nast and Runner's World already cover these events. OURA gets embedded in that coverage.
Word of mouth
447,000+ participants talking about their race — and the wearable that was part of it.
Spectator impressions
491,000+ spectators over 3 years see OURA branding on course signage, start and finish arches and aid stations — brand awareness in a high-emotion environment no billboard can replicate.
Membership LTV
Every ring drives $72/year in recurring membership. A 3-year member is worth $565.
Leadership authenticity
A leadership team that lines up at the start line is not a media buy. It is a story that writes itself.
Category exclusivity
Own the wearable category outright across 207,000 premium wellness consumers a year — with Garmin, Apple, Whoop and COROS on the outside.
Strategic alignment
OURA is moving beyond biohackers into mainstream wellness. Motiv's audience is that mainstream — health-conscious professionals who invest in feeling their best, not chasing PRs. This partnership accelerates the exact brand evolution "Give Us The Finger" set out to create.
×Everyone deserves to feel their best. That's your mission. It's also why 207,000 people sign up for our events every year — and 225,000 more line the course to cheer them on.
You told the world to give you the finger. 207,000 people are about to — at start lines from Huntington Beach to Vancouver, February through November, wearing your ring while they chase something that matters. And 225,000 spectators will see your brand while they do it.
53.5% of them are women — the audience you built Ring 5 for. 77.7% are aged 25-54 — your core members. They spend $118 per transaction without blinking. They come from 88 countries. 800,000 of them are in our database right now.
For $90K in 2026, you prove the model across 33,000 participants and 41,000 spectators at Napa Sonoma and Long Beach. For $350K in 2027, you own the category across 13 events, 207,000 participants and 225,000 spectators. For $790K over three years: up to $4M in potential ring and membership revenue — a 5x return.
We're not offering you a sponsorship. We're offering you a member acquisition channel that outperforms digital at half the cost — with authenticity that money can't buy.
Napa is the on-ramp. The portfolio is the highway.
The only question is whether you want to lock out Garmin, Apple and Whoop before they see the same data you're looking at right now.
Next Steps
Phyllis Blanchard
VP Commercial Partnerships, North America
(562) 756-2636 · motivsports.com
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