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Your leadership team doesn't just build for endurance athletes — they are endurance athletes. And so are 207,000+ participants and 225,000+ spectators across our 13-event portfolio who look exactly like your members. This is a partnership built on shared identity — not just shared logos.
Your team is already on our start line
Everyone deserves to feel their best. That's OURA's mission — and it's why millions of members trust the ring to help them understand their body's signals. Sleep. Recovery. Readiness. Stress. Not just during workouts, but every hour of every day.
Your growth strategy is clear: move beyond the biohacker early adopter into the mainstream wellness consumer — the person who invests in understanding themselves, who values feeling their best over chasing personal records. That person is already in our portfolio. 207,000+ of them this year.
13 events. 207,000+ participants. 225,000+ spectators. 800,000+ subscribers. A year-round stage where the ring isn't just seen — it's lived in.
Participants
across the Motiv portfolio in 2026
Spectators
on-course brand impressions on race day
Database
subscribed contacts in North America
Events
premium endurance events across North America
Audience Intelligence
OURA's mission is helping people better understand their bodies. Motiv's audience is 207,000+ people who've already decided their bodies are worth investing in. They don't want another notification on their wrist — they want health intelligence that helps them feel their best, from a product they forget they're wearing. Here's what our participant data shows.
Gender split — built for this audience
53.5% of our participants are women.
OURA made women's health a strategic bet — the slimmer Ring 5, cycle tracking, pregnancy and menopause research. This isn't a feature add. More than half of Motiv's participants are women: your fastest-growing segment is already our largest one.
Age distribution — the sweet spot
18–24
Emerging wellness adopters
25–34
Peak OURA member demographic
35–44
Highest-spending wellness segment
45–54
Premium health-tech adopters
55–64
Recovery-focused, high disposable income
65+
Health monitoring priority segment
77.7% are aged 25 to 54.
OURA's core member demographic — the mainstream wellness consumer you're building toward, not the personal-record chaser. Nearly 4 in 5 runners at every Motiv event sit in your bullseye.
Average order value
Median order value
Top 10% order value
OURA members don't buy a ring — they invest in understanding themselves. Motiv participants think the same way. They spend $118 per transaction on race entries and add-ons because they value experiences that make them feel their best. A $349 ring isn't an impulse buy for this audience — it's a natural next step.
Portfolio Reach
A year-round activation calendar across North America's most desirable wellness destinations — and Napa is one of thirteen.
| Event | Location | Month | Participants | Spectators |
|---|---|---|---|---|
| Surf City MarathonWearable | Huntington Beach, CA | Feb | 22,000 | 23,000 |
| Portland Shamrock RunWearable | Portland, OR | Mar | 19,000 | 22,000 |
| Love Run Philadelphia HalfWearable | Philadelphia, PA | Mar | 16,000 | 15,000 |
| Vancouver Sun RunWearable | Vancouver, BC, Canada | Apr | 53,000 | 63,000 |
| Bay to BreakersWearable | San Francisco, CA | May | 30,000 | 20,000 |
| Santa Barbara Wine Country HalfWearable | Santa Barbara, CA | May | 3,000 | 5,000 |
| Napa Sonoma Wine Country HalfPresenting | Napa Valley, CA | Jul | 5,000 | 8,000 |
| Surf City 10Wearable | Huntington Beach, CA | Sep | 8,000 | 9,000 |
| Long Beach MarathonWearable | Long Beach, CA | Oct | 28,000 | 33,000 |
| Santa Cruz Half MarathonWearable | Santa Cruz, CA | Oct | 4,000 | 6,000 |
| Golden Gate Half & 5KWearable | San Francisco, CA | Nov | 8,000 | 11,000 |
| Malibu HalfWearable | Malibu, CA | Nov | 4,000 | 4,000 |
| Savannah Half & 5KWearable | Savannah, GA | Nov | 7,000 | 6,000 |
| Total | Feb – Nov | 207,000+ | 225,000+ |
From February to November, across 11 markets and 2 countries: 207,000+ participants, 225,000+ spectators, 432,000+ people experiencing your brand on race day. OURA does not buy a single moment — it buys 10 months of continuous brand presence across North America's most desirable wellness markets.
The Starting Line
The Napa to Sonoma Wine Country Half Marathon isn't just a race. It's a lifestyle event that attracts exactly the kind of person who becomes an OURA member. With OURA leadership already registered for 2026, the Presenting Partnership isn't just branding — it's a genuine alignment of product and community. OURA made a bold statement with "Give Us The Finger." Napa to Sonoma is where that boldness becomes a lived experience.
This is a 72-hour brand experience, not a 2-hour logo placement.
Wine country professionals
Health-conscious, affluent, and already vacationing where they run.
Premium-experience seekers
Runners who pair performance with the finer things.
53.5% women
The exact audience OURA built Ring 5 to serve.
OURA Ring — Presenting Partner
Napa to Sonoma Wine Country Half Marathon
| Title branding | "Presented by OURA Ring" |
| VIP pre-race experience | Co-hosted Saturday evening at Cuvaison Winery |
| Expo presence | Premium booth — demo Ring 5, sign up members |
| Course branding | Mile markers, start/finish arch, aid stations |
| Digital integration | Logo across email, website and social |
| Content rights | Race-day photo and video featuring OURA |
| VIP race-day access | Hospitality for the OURA team and guests |
| Data storytelling | Post-race content using OURA insights |
Exclusive to Presenting Partner
Napa to Sonoma starts at Cuvaison — a private winery in the Carneros region. The evening before the race, OURA and Motiv co-host an exclusive VIP gathering for OURA leadership, partners, ambassadors and guests.
A private evening at one of Napa's most prestigious wineries — wine tasting, networking and a preview of race morning. No other sponsorship opportunity in endurance sports offers this.
The authentic moment
When your own leadership crosses the finish line at an event your company presents — checking their OURA data in the finish area, sharing recovery insights the next morning — that's not manufactured influencer content. It's authentic, executive-level brand storytelling that money can't buy.
The Partnership in Action
This partnership positions OURA as more than a logo on a banner — it's the health intelligence platform helping runners make smarter decisions through training, race week and recovery. Here's how OURA comes to life across the portfolio.
Pre-Race
OURA Readiness Challenge
Participants opt in to share their Readiness Score on race morning. A community challenge — "Are you race-ready?" — that turns OURA's core insight into a shared, social moment. A content goldmine for race week.
Post-Race
OURA Recovery Lounge
A branded finish-line recovery area where runners check their recovery insights, try Ring 5, and get personalized tips. Premium, experiential, high dwell-time — where product trial meets genuine utility.
Post-Race
Runner Insights Report
A co-branded piece using aggregated, anonymized OURA insights: "What 5,000+ runners' bodies told us about race day." Sleep before, recovery after, readiness that predicted performance. An earned-media magnet.
Race Day
OURA Athlete Wave
A dedicated start wave for OURA members and ring wearers. Runners identify as members before the race even starts — creating belonging and brand pride that no billboard can manufacture.
Year-Round
Training-to-Recovery Storytelling
Follow real participants from training through race day to recovery — their OURA insights at every stage. How sleep shifted during taper, what readiness looked like race morning, how long recovery took.
These activations position OURA as the health intelligence platform for the endurance community — not just a wearable sponsor, but an essential part of how runners train, race and recover.
Give your body a voice. OURA is how it speaks.
The Partnership Roadmap
Napa to Sonoma is the entry point. The full portfolio is the destination.
Year 1 — 2026
The On-Ramp
$0
Presenting Partner — Napa to Sonoma · Official Wearable Partner — Long Beach Marathon
Purpose: prove the model. Validate the fit. Build the internal case for portfolio scale.
Year 2 — 2027
Full Portfolio
$0
Official Wearable Partner — Motiv Sports Portfolio · Presenting Partner — Napa to Sonoma (retained)
Year 3 — 2028
Category Ownership
$0
Official Wearable Partner — Motiv Sports Portfolio (renewed) · Presenting Partner — Napa to Sonoma (retained)
The 3-year snapshot
| 2026 | 2027 | 2028 | 3-Year Total | |
|---|---|---|---|---|
| Investment | $90,000 | $350,000 | $350,000 | $790,000 |
| Events | 2 | 13 | 13+ | 28+ |
| Participant reach | 33,000+ | 207,000+ | 207,000+ | 447,000+ |
| Spectator reach | 41,000+ | 225,000+ | 225,000+ | 491,000+ |
| Total race-day audience | 74,000+ | 432,000+ | 432,000+ | 938,000+ |
| Database reach | 800,000+ | 800,000+ | 800,000+ | 800,000+ |
| Cost per participant | $2.73 | $1.69 | $1.69 | $1.77 |
Total 3-year investment: $790,000. Total race-day audience: 938,000+. Cost per participant: under $1.77; cost per total race-day impression under $0.85.
The Business Case
Conservative modelling on the OURA Ring 5 at $349 plus $5.99/month membership ($72/year). All scenarios model participant conversions only — 491,000+ spectator impressions over 3 years are pure brand upside, not in the math.
5.0x
$790K invested ·
up to $4M in potential OURA revenue
| Scenario | 3-yr conversion | Ring sales | Ring revenue | Total revenue | ROI |
|---|---|---|---|---|---|
| Conservative | 0.5% of participants | 2,235 | $780,000 | $1.5M+ | ~2x |
| Moderate | 1% of participants | 4,470 | $1,560,000 | $4.0M | 5.0x |
| Aggressive | 2% of participants | 8,940 | $3,120,000 | $5.5M+ | ~7x |
How the $4.0M builds up — moderate scenario (1% conversion)
| Revenue stream | Basis | Calculation | Revenue |
|---|---|---|---|
| Participant ring sales | 1% of 447,000+ participants (3-yr) | 4,470 rings × $349 | $1,560,000 |
| Database ring sales | 0.25% of 800,000+ database, per year × 3 | 6,000 rings × $349 | $2,094,000 |
| Membership revenue | Year-1 subscriptions on new members | ~4,470 members × $72/yr | $322,000 |
| Total revenue to OURA | $3,976,000 |
$3.98M total revenue ÷ $790,000 investment = 5.0x ROI. Ring revenue uses the conservative $349 Horizon price; the $449 Heritage model and membership beyond year one are additive upside not counted here. Conservative and aggressive scenarios scale the same three streams.
At just 0.5% participant conversion, OURA nearly doubles its investment. At 1%, it's a 5x return. And this excludes 491,000+ spectator impressions, organic social amplification, earned media, and the lifetime value of members who keep their subscription beyond year one.
The membership lens
OURA's business model isn't hardware — it's membership. At the moderate scenario, this partnership creates 4,470+ new members over three years from participant conversions alone, generating compounding subscription revenue beyond the partnership window. A 3-year member is worth $565.
Revenue assumptions
| Ring 5 (Horizon) | $349 |
| Ring 5 (Heritage) | $449 |
| Membership | $5.99/mo ($72/yr) |
| Ring + 3-yr LTV | $565 |
All scenarios use the conservative $349 price. Heritage and membership are additive upside.
Cost per acquisition — vs digital
| Meta / Instagram (DTC wearable avg) | $75 – $150 |
| Google Search | $50 – $100 |
| Influencer partnerships | $80 – $200 |
| Motiv — moderate, blended | $75 |
| Motiv — strong, blended | $38 |
At the moderate scenario OURA acquires members at $75 each — competitive with the best digital channels, plus an authentic in-person brand experience no ad can replicate. Every one of these members has physically experienced the brand.
Beyond the Numbers
Content library
3 years of authentic race-day content featuring real OURA insights from real athletes. No production budget required.
Earned media
Forbes, Condé Nast and Runner's World already cover these events. OURA gets embedded in that coverage.
Word of mouth
447,000+ participants talking about their race — and the health intelligence platform that was part of it.
Spectator impressions
491,000+ spectators over 3 years see OURA branding on course — brand awareness in a high-emotion environment no billboard can replicate.
Membership LTV
Every ring drives $72/year in recurring membership. A 3-year member is worth $565.
Leadership authenticity
Your team crossing the finish line isn't a media buy. It's a story that writes itself.
Category exclusivity
Own the wearable category outright across 207,000+ premium wellness consumers a year — with Garmin, Apple, Whoop and COROS on the outside.
Strategic alignment
OURA is moving beyond biohackers into mainstream wellness. Motiv's audience is that mainstream — health-conscious professionals who invest in feeling their best. This partnership accelerates exactly the brand evolution you're building toward.
Everyone deserves to feel their best. That's your mission. It's also why 207,000+ people sign up for our events every year — and 225,000+ more line the course to cheer them on.
$90K proves the model.
$790K owns the category.
Up to $4M comes back.
We're not offering you a sponsorship. We're offering you a health intelligence platform for the endurance community — and a member acquisition channel that outperforms digital at half the cost.
Napa is the on-ramp.
The portfolio is the highway.
The only question is whether you lock out Garmin, Apple and Whoop before they see the same data you're looking at right now.
Next Steps
Phyllis Blanchard
VP Commercial Partnerships, North America
(562) 756-2636 · motivsports.com
"We are ready to move as fast as you are."
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